request lagi ya gan :iloveindonesias 1. Title : A multiple-item scale for measuring customer loyalty development Author : Rosalind McMullan Journal of Services Marketing, Vol. 19 Iss: 7, pp.470 - 481 http://www.emeraldinsight.com/journals.htm?articleid=1528658&show=html 2. Title : Switching ba
mau request jurnal ini dong gan :) 1. Title : Measuring customer loyalty with multi-item scales: A case for caution Author : Magnus Söderlund International Journal of Service Industry Management Vol. 17 Iss: 1, pp.76 - 98 http://www.emeraldinsight.com/journals.htm?articleid=1545339&show=html
