TITLE = Advertising strategies for brand image repair: The effectiveness of advertising alliances AUTHOR(s) = Natalia Maehle and Magne Supphellen PUBLISHER = Journal of Marketing Communications Volume 21, Issue 6, 2015, pages 450- 462 Published online: 17 Dec 2013 http://www.tandfonline.com/doi/abs
Permisi gan minta tolong request jurnal ini : Title : Co‐branding: brand equity and trial effects Author : Judith H. Washburn, Brian D. Till, Randi Priluck Publisher : Journal of Consumer Marketing, Volume: 17 Issue: 7, 2000 Link : http://www.emeraldinsight.com/doi/full/10.1108/0736376001035779
Permisi gan minta tolong request jurnal ini : Title : PROSES PEMBENTUKAN SIKAP SECARA BERJENJANG: STUDI EMPIRIS DI BIDANG PERLUASAN MEREK Author : Budhi Haryanto Publisher : Journal of Indonesia Economy and Business Vol. 23, No. 2 (2008) Link : http://jurnal.ugm.ac.id/jieb/article/view/6346 Ter
