Digital transformation is revolutionizing every industry, the financial industryis no exception. The companies in the financial industry have been waking up to the fact that a digital presence is good for business. However, online marketing for financial industry has its challenges. Strict regulations, complicated subject matter, a lack of consumer trust and constantly evolving technology are just a handful of roadblocks scattered throughout the financial services landscape. However, through effective content marketing, financial companies will attract prospects and tremendous growth.

The role of social media in influencing the financial industry

As customers become more connected digitally, social media for financial services is no longer an option or trend. It is a must if they wish to compete in the years ahead. Social media marketing for financial services has evolved to help companies grow their business. For example, social media marketing provides the opportunity for financial advisors, accountants, bankers, and insurance agents to increase awareness and reach their customers. This is how social media marketing benefits financial companies:

1. Social media secures more clients/customers by making the firm more well-known and accessible across social platforms
2. More activity on social media builds trust and credibility with followers. It showcases that the company is an expert in the financial field
3. Social media is helping companies to provide financial solutions to a growing audience
4. Social media helps financial companies to reduce the costs of customer service