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How Digitalization Affects the Beauty Industry
It is no surprise that digitalizationis currently happening everywhere. We can see it with our own eyes and experience it firsthand: it is impossible to separate people from their gadgets. Although this may seem like something bad, it turns out to be a big help to so many businesses, especially the beauty industry, in targeting their potential customers. The versatility of hearing their customers out through so many social media platforms has made it easier for brands to know which products they should sell next.
Throughout the past years, one of the most notable form of digitalizationis the rise of mobile usage in accessing media content, especially videos, that cover a wide variety of genres. Well, it turns out that beauty related videos are one of the most common types of content that people seek, to the point that the rise of beauty related queries is not only observed from search engines, but also from video streaming platform searches. On top of that, mobile devices are enabling potential customers to satisfy their curiosity about products or brands anytime and anywhere so that mobile access to products or brands' digital presence plays a huge role even on their offline purchase. Hence, it becomes very important for any players or brands, especially those in the beauty industry to ensure accessibility digital presence in many forms such as mobile-friendly sites, video content, and also partnerships with beauty content creators to gain potential customers' trust.
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