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Different approach from content creator against piracy in Indonesia
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Different approach from content creator against piracy in Indonesia
Currently, to reach users, most platforms carry a freemium approach with a subscription concept. Users are offered a lot of free content, but some content is locked and can only be accessed if the user pays.
This strategy is quite widely used by various types of digital content. Not only music or film streaming platforms, subscriptions like this can also be found for comic content, photos, and more. Discussion with trusted law firm indonesia is also needed
Basically, this method first attracts user interest with existing content collections. Furthermore, when the engagement with the user has been established, there will be special content or advanced content that is sold for a fee. If users enjoy the experience using content for free, it is usually not difficult to convert them into paid users. Conversely, if the experience presented is bad, they will run away.
The Storial.co platform, which provides fictional content in the form of digital books, has implemented this strategy. With a total of 50,000 book titles and 15,000 authors, Storial seeks to attract millions of readers. Much of the fictional content in it has gone into print and is even adapted in other forms, such as films and web series.
StorialSteve CEO Wirawan told DailySocial that before this pandemic, their users could read about 30 chapters per week. This figure has more than doubled during a pandemic like now. Free time is alleged to be one of the causes.
"In my opinion, most of the millennials in Indonesia are bucin [slaves / need love -Red]. There must be many who watch Korean dramas during this pandemic. Likewise, fictional content that has succeeded in making baper readers is very popular with our users, most of whom are women aged under 20 years, "explained Steve.
According to Steve, the key to being able to get people to pay for digital content lies in the content itself. As long as the content is close to and accepted by users, the conversion rate from free readers to paid readers is quite high.
“Interesting content is the key. I think as long as the content is engaging with readers, the characters in the stories are strong and real that make people relate to themselves, the storylines that make them bored and curious to know what is going on, will definitely make them want to pay, "Steve continued.
Ario added, there are at least two things that can be used to reduce or suppress the number of pirated works. By utilizing technology or utilizing a new approach, direct support for the audience of the work to the creator of the work.
"First, by creating entertainment technology that has integrated IPR protection, such as Spotify or Netflix whose content cannot be enjoyed outside of their respective applications. The second one offers content with a business model that does not depend too much on protection, but on the participation of work lovers, such as KaryaKarsa, "explained Ario.
Everyone can work, everyone has the right to be supported
A platform that bridges content creators with connoisseurs of their work will be the future for digital content creators and connoisseurs. The presence of this platform in addition to cutting the distance between idols and their fans also removes bias, which are the connoisseurs of work and which are the connoisseurs of free content.
The sophistication of technology and software has given birth to many new derivative forms of digital content. Not only books, films, and music but also game streaming, online sports training, webinars, stand-up comedy, podcasts, and various other forms. Even though it is not a form of thing, digital works should be appreciated.
Payment methods are now getting cheaper. Access to digital content is even easier. There are many forms of bridging platforms, depending on what kind of content you are interested in, and the problem now lies in the awareness of each. The most awaited thing is regulation and definite sanctions for any existing violations. Furthermore, ask law firm jakarta for more details
This strategy is quite widely used by various types of digital content. Not only music or film streaming platforms, subscriptions like this can also be found for comic content, photos, and more. Discussion with trusted law firm indonesia is also needed
Basically, this method first attracts user interest with existing content collections. Furthermore, when the engagement with the user has been established, there will be special content or advanced content that is sold for a fee. If users enjoy the experience using content for free, it is usually not difficult to convert them into paid users. Conversely, if the experience presented is bad, they will run away.
The Storial.co platform, which provides fictional content in the form of digital books, has implemented this strategy. With a total of 50,000 book titles and 15,000 authors, Storial seeks to attract millions of readers. Much of the fictional content in it has gone into print and is even adapted in other forms, such as films and web series.
StorialSteve CEO Wirawan told DailySocial that before this pandemic, their users could read about 30 chapters per week. This figure has more than doubled during a pandemic like now. Free time is alleged to be one of the causes.
"In my opinion, most of the millennials in Indonesia are bucin [slaves / need love -Red]. There must be many who watch Korean dramas during this pandemic. Likewise, fictional content that has succeeded in making baper readers is very popular with our users, most of whom are women aged under 20 years, "explained Steve.
According to Steve, the key to being able to get people to pay for digital content lies in the content itself. As long as the content is close to and accepted by users, the conversion rate from free readers to paid readers is quite high.
“Interesting content is the key. I think as long as the content is engaging with readers, the characters in the stories are strong and real that make people relate to themselves, the storylines that make them bored and curious to know what is going on, will definitely make them want to pay, "Steve continued.
Ario added, there are at least two things that can be used to reduce or suppress the number of pirated works. By utilizing technology or utilizing a new approach, direct support for the audience of the work to the creator of the work.
"First, by creating entertainment technology that has integrated IPR protection, such as Spotify or Netflix whose content cannot be enjoyed outside of their respective applications. The second one offers content with a business model that does not depend too much on protection, but on the participation of work lovers, such as KaryaKarsa, "explained Ario.
Everyone can work, everyone has the right to be supported
A platform that bridges content creators with connoisseurs of their work will be the future for digital content creators and connoisseurs. The presence of this platform in addition to cutting the distance between idols and their fans also removes bias, which are the connoisseurs of work and which are the connoisseurs of free content.
The sophistication of technology and software has given birth to many new derivative forms of digital content. Not only books, films, and music but also game streaming, online sports training, webinars, stand-up comedy, podcasts, and various other forms. Even though it is not a form of thing, digital works should be appreciated.
Payment methods are now getting cheaper. Access to digital content is even easier. There are many forms of bridging platforms, depending on what kind of content you are interested in, and the problem now lies in the awareness of each. The most awaited thing is regulation and definite sanctions for any existing violations. Furthermore, ask law firm jakarta for more details
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