Instagram or IG Stories have accommodated for various purposes, from coffee type recommendation to special event roundup. Vertically-designed, Instagram Stories enables Instagrammers sharing video or photo with short duration, from five to 15 seconds. 

Here are tips for making the feature as efficient and engaging platform for free promotion.

Getting Creative in Content Creation  
Instagram Stories are notable for its simple and informative attributes. Study these characteristics for getting creative in content creation. Make videos, for instance, that will grab people’ attention within 24 hours. Upload your story at least one per day.

Maximizing the Stories’ Features  
Instagram Stories has a lot of features, from filters to stickers. For example, superzoom, text mode, GIF, templates, question box, polling, countdown, quiz etc. They really suit youngsters’ personalities who love something fun and playful.

Leaving “Curious” Impression  
Instagram Stories serve as a good way for leaving “curious” impressions, especially for newcomers of your Instagram business account. Given the short video duration, create high-quality content that conveys core information you wish to share. From brand profile to product promo, make one that stimulate people’ curiosity.