Digital marketing in Indonesia grows rapidly and it is similar to the other countries around the world. Based on the latest reports, there is a significant improvement on the use of internet, mobile, and social media in 2018. The reports stated that there are around 5.1 billion of mobile users, 4.0 billion of internet users, 3.2 billion of social media users, and 3.0 billion of social media users by using mobile devices.
Digital Marketing Statistic in Indonesia
The good news, Indonesians are considered as one of open minded countries in the case of digital assets and technology. Even, the level is higher than some of developing countries. The fact can be seen from the time spending statistic.
For example, Indonesians spent their time on the internet for about 9 hours everyday and it is considered as the 4th highest in the world. Moreover, people also tend to spend their time on mobile devices for about 4 hours and even more everyday and it makes Indonesia as the 3rd highest in the world. Indonesia is also known as the 3rd highest in the world related to the time to spend on social media. Most of Indonesians spend up to 3 hours per day to use social media. Indonesia also becomes the 6th highest in the world on sharing website by using mobile devices. Indonesia is considered as a country with high level optimistic on digital technology. The statistic shows that the level of the digital technology is up to 71%. This percentage keeps Indonesia as the 7th highest most optimistic country in the world. Based on the statistic, people are optimistic in new technology and it leads them to more opportunities than the negative impacts.
On the other hand, it seems that the people don’t really like ads and based on the statistic shows that up to 50% of digital media users are using ads blockers to block ads. Due to the percentage, Indonesia becomes on the 3rd highest in the world. The overall percentage shows a significant development per year and half of it is coming from social media. There is also an interesting fact on ecommerce spending and Facebook users. Indonesian people can spend around $251 only for online purchasing. The amazing thing is that up to 130 million people are considered as an active Facebook user and it makes the country becomes the 4th highest in the world.
The Role of Digital Marketing in Indonesia
So, what we can conclude from the statistic above? Does digital marketing worth it and important in Indonesia? Here is the result.
- Based on the statistic, it can be concluded that social media has an important role for Indonesian users. Most of the users use their social media to find out more information about products, services, and brands they want to know.
- Social media is also important for ecommerce not only for sellers but also for the buyers. In fact, most of social media users are using their account to purchase the products and services they want to use.
- Digital marketing with audio visual features is more interesting because it is useful to educate first time internet users. As the result, they are attracted to use internet and digital technology.
- Due to the fact that audio is useful, voice control will be developed significantly and might replace keyboards and typing in the future.
- It seems that internet users love to see images instead of reading text so people will tend to search images in the future.
Digital Marketing Future Prospect in Indonesia
How about the future prospect in digital marketing? Does it good for internet marketers to develop their business? The good news, digital marketing will be improved significantly in the future. Internet marketers have to focus on several skills to grab more online customers.
- Internet users, especially online buyers want to be close to the sellers. The closer the better because it triggers trust and finally they will buy from the sellers. One of the skills has to be mastered is direct message marketing. As a seller, you have to be able to write not only interesting but also attracting marketing massage. As the result, you are able to attract online buyers to read your message and finally do some actions toward your message.
- Online or digital marketing is not only about selling something to the online buyers but also about how to get close with them. That’s why social media communication has a strong role in developing digital marketing. Sellers or brand owners need to be active in social media and make communication with online users. The main purpose is of course to attract the attention of social media users to build trust.
- The power of social media is not only for trading but also for finding something including products, services, and brands. The information will be more transparent because the one who gives the information is the social media users itself. Due to the fact, internet users will find most of what they want to know from social media before finding it through search engine.
- In the future, people will realize the important of transparent information instead of hoax or fake news. That’s why internet users will give more transparent information based on facts and it triggers more reliable information and news.
- Due to the more transparent information or new, internet users or customers will be more active and give more contributions whether for the sellers or others to share real information based on their experience.
- The way to start direct communication is easier along with new technology including video chat, augmented interactions, real world integration, and many more. As the result, digital marketing users can get closer with internet users or customers around the world easier.
Source : https://arfadia.ghost.io/keunggulan-media-online/
Seeing the facts above, digital marketing will grows well in the future and it triggers new business such as digital marketing agency including in Indonesia. People are trying to make money online or boost their brand online to attract customers from different areas. Definitely, they need to use the best digital marketing strategies and reputable digital marketing agency knows what to do.
Important Aspects of Digital Marketing Agency in Indonesia
Along with the significant development on digital marketing, there is also a significant improvement on digital advertising spend. In 2018, the total of digital advertising spends reaches up to $2.1 billion and it will be increased in the future. It is a great opportunity to start a digital marketing agency by emphasized on several aspects.
· The cost of the services offered to the clients.
· Skills mastered and professional team.
· The tools used.
· The service result.
· The update technology.
· Internet access speed.
· Clear and brief service explanation.
· The use of the best strategy to promote products, services, or brands online.
Best and Creative Digital Marketing Agency in Indonesia
The point is the promoting products, service, or brands online is challenging and digital marketers need best strategy to overcome all the challenges. One of the ways is creating interesting and relevant contents along with the help from social media. In short, there are three important digital marketing aspects in Indonesia, which are mobile platform, content marketing, and customer experience. The key is letting customers get involved on the trading process as close as they can. The strategy can be supported by Virtual Reality, Live Streaming, chat bots, and many more.
As a reputable digital marketing agency, Arfadia is trying to help digital marketers to boost their business. Based on the experience and services, the digital marketing agency is considered as the creative digital marketing agency in Jakarta. Arfadia gives their best services to the clients. Those services are including web application development, mobile app development, website development, video audio and audio visual development, commercial photography, and web hosting. As a professional marketing agency in Jakarta, Indonesia, Arfadia is supported by skillful team to make sure that their clients can use effective digital marketing strategies to achieve goals. The clients will get the maximal result from the skill and the experience of the team. To support their works, the agency is supported by several qualifications :
- Quality management system ISO 9001
- Environmental management system ISO 14001
- Management System Occupational Health and Safety OHSAS 18001
The main purpose of their services is focusing on development of technology, education (software edukasi sekolah), training, software application, hardware, and web application. The team is also ready to serve various clients including students, project management, health industries, sport industries, and even village government. To deal the needs of today’s digital marketing strategy, Arfadia is also ready to handle various types of social media projects. The digital marketers or advertisers will be guided by a digital expert. The digital expert is using skills, knowledge, and experience to handle the projects effectively so clients get maximal result along with less money they spent. The service is not only want to help the clients but also want to develop digital marketing industry in Indonesia. In conclusion, Arfadia is trying to be the best digital marketing agency in Indonesia by providing the best and trusted digital marketing services and strategies to meet the needs of the clients in developing digital marketing.