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Vocabulary In News: Producers flout BPOM’s under-5 child ban in condensed milk

Vocabulary In News: Producers flout BPOM’s under-5 child ban in condensed milk

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Vocabulary in News is a series of self-educating content from Squline for improving our own English which content is taken from regional or international news. We hope from this content, you can learn more vocabularies on its meaning and how to use it. Since learning English online can be done anywhere in this modern age. If you have any question or require any assistance on English lesson, please add @squline and ask away with our English chat feature, Ask Allaine. Without further ado, here's our Vocab in News content.


Circular (n)
Arti: surat edaran
Contoh: We have sent out a circular calling for donations and regular collections.

Condensed (adj.)
Arti: memadatkan, dipadatkan
Contoh: We used sweetened condensed milk in place of cream.

Misunderstand (v)
Arti: salah paham, keliru
Contoh: So the libertarian fails because he fundamentally misunderstands the question.

Merely (adv.)
Arti: hanya, sekedar, semata-mata, cuma
Contoh: On opening the bag the victim found that it merely contained two bottles of water.

In lieu (n)
Arti: sebagai pengganti, sebaliknya
Contoh: Thus, a commando unit cannot use an ambulance in lieu of a jeep to conceal its activities.

Vocabulary In News: Producers flout BPOM’s under-5 child ban in condensed milk

The National Food and Drug Monitoring Agency (BPOM) has said that several producers of sweetened condensed milk had ignored a BPOM circular that prohibits them from broadcasting advertisements that stars children under 5 years of age.

BPOM head Penny Lukito stressed that such ads did not accurately reflect the nutritional content of sweetened condensed milk.

“We do not allow children under five years old to star in [condensed milk] advertisements,” she said at a press conference on [DAY], as quoted by, adding that such ads had led many people to misunderstand the nutritional content of the products.

The press conference was held to respond to public controversy over the product.

Penny said that the product was not recommended for young children because it was largely composed of sugar, while milk was merely a minor ingredient.

She said the BPOM had issued a circular that provided guidelines to producers and distributors of condensed milk on labeling and advertising the product, in lieu of a BPOM regulation that was currently being drafted with relevant stakeholders.

Meanwhile, Indonesian Food and Beverage Producers Association (Gapmmi) secretary-general Adhi S. Lukman admitted that several misleading ads existed, like the one that showed a boy growing taller after consuming sweetened condensed milk.

He said that the producer had withdrawn the advertisement after the PBOM issued the circular. (bbn)

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