Configuration- Header settings:

When putting in place a website, your Magento store already has default title and meta description. clearly, you would like to edit it to create your Magento SEO friendly. Follow this path to create your required changes: System > configuration > style > markup language Head.

Here you may realize some basic disengagement settings that you just will use for SEO purpose.

First established a favicon of your own. Although, it doesn’t have an effect on your SEO however positively Magento customary favicon won’t look nice. Next there comes Default Title, Default description and Default Robots field. Default Title: place your brand’s name/tagline. Default Description: Add to a small degree bit info concerning website site during this field. Default Robots: should be set to Index, Follow if your store is live. Must be Set to NoIndex, NoFollow, if your store is in development.

Optimizing Magento product tags:

Well if you actually need your website to rank higher in SERPs, the importance of meta tags cannot be overestimated. To optimize your specific product at your online store login to your admin panel and attend Catalog > Manage product Find the merchandise you wish to edit and click on on the “edit” link on the correct facet of the row. A product writing type can seem wherever you'll edit general info concerning your product below “General” tab like name, description, short description et al. For a change, Magento meta info of a product attend “Meta Information” tab and add meta title, meta description and meta keywords there.

Optimizing Magento store computer address for SEO:

You need Create URLs rewrites to make SEO friendly URLs is needless to say a crucial issue for guaranteeing the next rank in program results. a perfect variety of an SEO friendly computer address ought to be like web.example.com/category-keyword/product-name (You will add your primary keyword in situ of the product name).
Such reasonably URLs facilitate users to search out their desired product and services directly. In Magento, you'll produce such SEO friendly URLs in precisely few steps. however, before you start I recommend you to backup your information as a security live. Before done Configure URL Rewrite again.

First, we'll take away the additional “index.php” string that's showing in your base computer address. And to try and do this:

Step 1: attend System > Configuration > internet
.Here you may realize a listing of choices however you would like to stay with computer address OptionsandSearch Engine Optimisationsections.
Step 2: Set Auto-Redirect to Base computer address to affirmative (301 touched Permanently) which can mechanically direct Magento to your base computer address.
Step 3: currently set Use internet Server Rewrites to affirmative so as to get rid of index.php string from the bottom computer address.
Setup & Configure RSS feeds for Magento Store 2
On the Admin Console, Stores> Settings> Configuration Hover in the upper right corner, review the Store View where you want to set up RSS feed. In the left pane, select Catalog> RSS Feed. On the RSS Config section, enable the RSS in Enable RSS field.

Magento 2 Indexing

An indexer is an important feature in Magento 2 Indexing. Indexing is the way Magento converts data like products, catalogs, etc. To improve the performance of your storefront. When the data changes, the converted data must be updated - or repeated. Magento has a very sophisticated architecture that stores a lot of vendor data (including catalog data, prices, users, stores, etc.) across multiple database tables. In order to optimize storefront performance, Magento accumulates data into special tables using indexers.

Magento Page Speed Optimization:

“Slow site= Slow sales”, obvious on each side. once a website responds too slow, guests don’t pay abundant time on its website that essentially leads you to fewer sales. thus it's essential to make sure that your Magento store performs optimally. And for this, you would like to perform some minor changes in your Magento store configurations.

• Magento store configuration| Merging Javascript and CSS files: To speed up the performance Magento would want to create fewer connections with the net Server to create fewer downloads at your Magento store. Minifying and merging your Javascript files and CSS files is one among them. to try and do this navigate to System > Configuration > Advanced > Developer. Set “merge files” choices to “Yes” below each “Javascript” and “CSS” settings. currently, press “Save Config” to modify these changes.
  
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Magento store configuration| Merging Javascript and CSS files

• Magento store configuration| Use Flat catalogs: For higher flexibility and potency Magento stores information across multiple info tables. however once sites area unit being served, information extraction from these multiple tables consumes longer. Here “Use Flat catalog option” helps you to deliver additional responsive, quick and easy expertise. this feature can produce one “flat table” that aggregates the information scattered across multiple info tables.
  
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To modify this feature in your Magento store, navigate to System > configuration > catalog > catalog. Here below the “Frontend” section set each “Use Flat catalog category” and “Use flat catalog products” to “Yes”.
Magento store configuration| Use Flat catalogs
Apart from these default disengagement settings, you'll use many Magento extension to speeding your website performance. Here I might choose “Google Page Speed Optimizer” among many alternative choices. It offers:
Automatic compression of product pictures. Javascript minification. CSS minification. Automatic flush page cache by adding the timestamp to CSS and JS files. Moves JS to footer for quick page rendering. Adds minification errors to log.

Magento XML sitemap generation:

The sitemap is maybe the foremost necessary plus for a website once it involves SEO. And as you'd expect Magento has Associate in Nursing in designed Sitemap generator to guide program crawlers through your website. Magento mechanically keeps your sitemap up to this point and build necessary changes whenever desired. To modify this attend System > Configuration > Catalog > Google Sitemap.

Here click on the “Add Sitemap” button to form your initial Magento Sitemap. you're prompted to raise some basic details concerning your initial Sitemap like “Name” of the file and ”path”. I might suggest following details to feature in these fields.
Filename: sitemap.xml
Path: /

Magento XML sitemap generation
Click save and your initial sitemap is generated.

Optimizing Magento Google Sitemap: 

Once you've got created your XML sitemap it's necessary to line up it mechanically to stay it updated whenever. to stay it recent all the time bear the subsequent path: System > configuration > catalog > Google Sitemap.

Here at this dashboard, you'll customize virtually everything relying on your needs. Add completely different frequencies and priorities for various forms of pages. For this text, I'm presumptuous the class section the foremost necessary page of your entire web site because it homes all of your product. thus it must be updated additional typically. Next, I might order product page. Product pages area unit those specific pages of your website that folks need to hit if they're probing for a selected product. then there come your CMS pages that cowl low priority info like terms and condition, shipping details, privacy policy et al. Hence as per the on top of the example set frequencies and priorities as follows:

For class options: Set Frequency to “Daily” and Priority to “1”.
For Product options: Set Frequency to “Daily” and Priority to “0.5”.
For CMS Page options: Set Frequency to “Weekly” and Priority to “0.25”.
Along with of these choices their area unit some general settings that may be designed too. This embodies however typically your sitemap file ought to be updated, at what time of the day it ought to be updated and wherever you must contact if one thing goes wrong.

Note: For general settings to figure, it's required to make sure your Magento Cron works properly.
“Magento Cron job: a vital part of Magento that monitor Magento performance by programming categorization, caching, email dispatching, sitemap generation and plenty of additional such actions.”

Custom Redirect

Want to redirect your customers to the right pages, do not worry, With Magento 2 Custom Redirect module is the best solution. Using this extension, you can redirect your customers to a customized page after they sign in, sign out, subscribe, or create newsletter signups. In addition, this module also has many additional features that bring many benefits to your online store.

Optimizing Magento Google Sitemap
Adding your sitemap to your Google Webmaster Tool: When your sitemap file is prepared, submit it to Google Webmaster Tool (You also can head over it to Yahoo, Bing, and alternative search engines furthermore, except for currently persist with Google solely.)
To add your sitemap to Google Webmaster tool follow these straightforward tips:
Log into your Google Webmaster Tools account. At the Dashboard click on “sitemaps”.
At the highest right corner click on the Red button labeled as “Add/Test Sitemap”. Now you would like to enter the trail of your sitemap file that you just have fixed at your Magento store within the given text box. it'll be one thing like ”sitemaps/sitemap.xml”. Before submitting a sitemap it's wise to take a look at it for error. thus click on “Test Sitemap”. Now click on “Submit sitemap” to finish the submission of your sitemap to Google.

Adding Google Analytics code to your Magento eS E N S O Rmerce Store:

Addition of Google analytics code in your Magento eS E N S O Rmerce store is just about easy. to feature Google Analytics track code in your e-store initial head over to http://analytics.google.com and login to your account. certify your eS E N S O Rmerce following is turned on.
Now come to your Magento store attend System > Configuration > Sales > Google API > Google Analytics. Magento makes it very easy to insert Google analytics code simply set:
Set “Enable” to “Yes”. Copy your following code from your Google Analytics admin panel. And paste it to “Account number” field.

All you need is an extension: https://www.mageplaza.com/magento-2-seo-extension/