Profile of Marketing Manager

Organization Function:
• Reports to Chief Operating Officer (COO)
• Part of core management team, with influence on strategy and direction of the company

Responsibility/Job Description:
• Formulate, direct and coordinate whole marketing activities (both of offline, online and activation) to promote company products, services and campaigns.
• Identify, develop, and evaluate marketing strategy, based on knowledge of objectives, market characteristics and cost factors.
• Achieve ultimate effective marketing strategy & program, balancing company objective and campaign cost and ensure tracking & monitoring is in place.
• Initiate market research studies; analyze the findings and conclusions/recommendations.
• Working with advertising and promotion agency, vendors or 3rd party related to manage product/service distribution and delivery; negotiation to establish networks and distribution strategies.
• Working with cross functional teams, including product team on product specifications and improvement such as design, color, categorization or other A/B testing and IT team for tools establishment.
• Responsible for hiring, training and team performance evaluation, including oversee daily activities of whole marketing team.
• Integrate information & communication within department and ensure all units are well aligned
• Responsible for corporate communication strategy, public relations and public opinion management; working with communication strategies consultant
• Responsible for communication within crisis management

Requirements:
• Bachelor degree from a reputable university
• Minimum of 5 years of experience in the position of marketing manager in fast moving company (internet company is preferable)
• Total job experience of at least 8 years, demonstrating strong leadership & managerial thinking
• Experienced in wide range of offline marketing channel (TV, radio, outdoor, local activation, etc), solid capability in tracking and monitoring program
• Solid experience in dealing with advertising & promotion agency and other 3rd party related
• Experienced in managing local activation programs/activities
• Experienced in digital advertising and understanding of current online marketing concepts, strategy and best practice; including managing PPC, SEO, Affiliate program and social media
• Good understanding of technology, including internet services, 'power user' of internet
• Experience with managing team of at least 25 employees (preferably 50+)
• Multitasking job - high volumes of actions to perform
• Department/organization restructuring/development experience will be a plus
• Initiative, pro-active approach
• Able to work hard, even under time pressure
• Fast learner, detail-minded, consistent and very focused on quality.
• Used to work in fast-growing environment
• Strong motivation and passion to work in Tokobagus
• Able to work and communicate well with non-Indonesian management
• Strong English language skills (writing and speaking)
• Native Indonesian language skills (perfect command in writing and speaking)

Subject: Profile of Marketing Manager

Please Send your CV to:
heri@jac-recruitment.co.id