The man shown in the original photograph is a Japanese comedian named Ayumu Kato, who became one of many celebrity victims in the popular hidden-camera prank show Panic Face King. In the episode, Kato is introduced to a group of businessmen (played by hired actors) under the premise of a business meeting. But as they begin their conversation, the three businessmen suddenly get shot down in front of him and a man wearing body armor enters the room to fire at the “snipers” outside. Kato falls to the floor in panic and moments later, another man enters the room with a gun, puts it to his head and informs him that he’d been punked by the TV show.

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