Jørgen, Cut ties with Shell

Dear Jørgen Vig Knudstorp,

Everyone loves to play with LEGO, but no one wants to see you play with Shell.

I’m really disappointed to learn that you are helping Shell, a company that wants to drill in the Arctic, to clean up its image. When you help build Shell’s brand and allow Shell into the playrooms of millions of kids, you take a stand for Arctic destruction.

The Arctic is a beautiful place with a unique wildlife of polar bears, narwhals, walrus and many other species that are completely dependent on the Arctic sea ice. It’s a fragile environment and an oil spill would be devastating.

Further, the ice is melting. With three quarters of the ice gone, it’s time to hear the alarm clock ring and put an immediate halt to climate change. The oil companies with Shell in the foreground are not listening. Instead they see opportunities to exploit this vulnerable and pristine place and drill for more of the oil that caused the problem in the first place.

I’m asking you, as the CEO of LEGO and therefore ultimately responsible for your partnership with Shell, to take a stand against Arctic destruction.Your staff have worked hard over the years to ensure that LEGO has some of the best environmental practices of any company - but right now you are letting them down. Don’t let LEGO be used to legitimize what cannot be legitimized. I kindly ask you to cut LEGOs ties with Shell.

Sincerely,
An Arctic Defender