LAZADA Akhirnya Dikuasai ALIBABA

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LAZADA Akhirnya Dikuasai ALIBABA

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12-04-2016 08:57

Jakarta, CNN Indonesia -- Perusahaan Alibaba Group Holding dari China memperluas bisnis jual beli online di pasar Asia Tenggara dengan membeli saham senilai US$1 miliar atau sekitar Rp13 triliun dari Lazada Group. Langkah ini membuat Alibaba jadi pemilik saham mayoritas dan mengendalikan Lazada.

Alibaba akan membayar US$ 500 juta untuk saham baru di Lazada dan sisanya membeli saham dari investor yang sudah memberi pendanaan sebelumnya.

Menurut laporan Bloomberg, sejumlah investor Lazada yang menjual sahamnya kepada Alibaba adalah Rocket Internet SE, Tesco Plc dan Investment AB Kinnevik. Rocket Internet masih memiliki 8,8 persen saham di Lazada, Tesco sebesar 8,3 persen, dan Kinnevik masih 3,6 persen.

Lazada selama ini dikenal sebagai e-commerce yang menjual produk elektronik dan pakaian di enam pasar Asia Tenggara, termasuk Indonesia. Namun, perusahaan ini mengalami kerugian operasi yang tinggi.

"Dengan investasi di Lazada, Alibaba mendapatkan akses ke platform dengan basis konsumen besar dan berkembang di luar China. Tim manajemen terbukti punya dasar yang kuat," kata Presiden Alibaba Michael Evans dalam sebuah pernyataan.

Meskipun berita ini sudah menyebar luas, namun pihak Lazada masih membantahnya

Jakarta, CNN Indonesia -- Perusahaan penyedia platform perdagangan online Lazada Group dikabarkan telah diakuisisi oleh sebuah perusahaan. Namun, belum jelas siapa dan detail proses akuisisi ini.

Meski kabar ini sudah beredar kencang di industri, Chief Strategy Officer Lazada Indonesia Magnus Ekbom, tetap membantah hal tersebut.

"Itu hanya sebatas rumor. Banyak rumor di luar sana tentang Lazada. Tapi soal akuisisi ini, siapa yang bilang? Ini adalah salah satu (rumor) yang tidak benar," bantah Magnus usai acara ulang tahun Lazada yang keempat di Jakarta, Senin (14/03).

Sejauh ini Lazada beroperasi di Singapura, Malaysia, Filipina, Indonesia, Thailand, dan Vietnam. Lazada didirikan oleh Rocket Internet pada 2011 dengan tujuan menjadi Amazon untuk pasar Asia Tenggara.

Namun karena berita ini sudah diberitakan di bloomberg, maka kemungkinan besar Lazada memang diakusisi Alibaba

Spoiler for Bloomberg News:

Alibaba Group Holding Ltd. expanded its e-commerce footprint to fast-growing Southeast Asia with a $1 billion deal for control of Lazada Group SA as it seeks more sales from beyond China.

The company will pay $500 million for new shares in the closely held company and also purchase stock from existing investors, Alibaba said in a statement Tuesday. Investors in Lazada to sell stakes include Rocket Internet SE, Tesco Plc and Investment AB Kinnevik .
Billionaire Alibaba Chairman Jack Ma has set a goal of getting at least half the company’s revenue from overseas, with the Lazada deal adding sales of clothing and electronics in six Southeast Asian markets. While Alibaba has come to dominate e-commerce in its home market, it remains dependent on China for the vast majority of its business.

“It has huge cash sitting on its balance sheet so it can do this kind of investment. It’s also seeking for some future growth drivers,” said Marie Sun, an analyst at Morningstar Investment Service. “It needs to find some other place for future growth.”
The agreement values all of Lazada at $1.5 billion, Rocket said in a separate statement.

Buying Its Way In
Founded in 2012 by Rocket, Lazada operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. Indonesia, where it competes with Tokopedia and MatahariMall, is Southeast Asia’s largest economy, with 256 million people.
“Overseas expansion requires a lot of investment in logistics, it would take Alibaba much longer to build the business from the ground up,” said Li Yujie, an analyst with RHB Research Institute Sdn in Hong Kong. “What Alibaba could do is integrate the businesses and introduce more existing merchants to Lazada to export their products overseas.”

The deal also includes options to buy out certain Lazada shareholders in a 12 to 18 month period after the deal closes, it said. Credit Suisse Group AG advised Alibaba and Goldman Sachs Group Inc. was financial adviser to Lazada.
“With the investment in Lazada, Alibaba gains access to a platform with a large and growing consumer base outside China, a proven management team and a solid foundation,” Alibaba President Michael Evans said in the statement.

Spoiler for Sumber::

CNN Indonesia
[img]Bloomberg[/img]