Tolong bantuannya gan Titile : Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames Author : Devika Vashisht (Department of Marketing, IFHE University, Hyderabad, India.) Sreejesh S (Department of Marketing, IFHE Universi
Request lagi gan : Title : "Destination Marketing: Measuring the Effectiveness of Brochures" Author : Zongqing Zhou Publisher : Journal of Travel & Tourism Marketing Volume 6, Issue 3-4, 1997 http://www.tandfonline.com/doi/abs/10.1300/J073v06n03_09#
Mohon bantuannya gan : Title : "Attitude toward Location-based Advertising" Author : GC Bruner, A Kumar Publisher : Journal of Interactive Advertising, 2007 - Taylor & Francis http://www.tandfonline.com/doi/abs/10.1080/15252019.2007.10722127
