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The Marketing System
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The Marketing System

The Marketing Syste


Disclaimer

This e-book has been written for information purposes only. Every effort has been made to make this ebook as complete and accurate as possible.

However, there may be mistakes in typography or content. Also, this ebook provides information only up to the publishing date. Therefore, this ebook should be used as a guide - not as the ultimate source.

The purpose of this ebook is to educate. The author and the publisher does not warrant that the information contained in this e-book is fully complete and shall not be responsible for any errors or omissions.

The author and publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by this ebook.


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Table of Content




Introductory 4

Chapter 1: A Glance At Internet Marketing 5

Chapter 2: A Few Ideas On Internet Marketing 7

Chapter 3: Viral Marketing Techniques 9

Chapter 4: Setting Up your Affiliate Marketing System 13

Chapter 5: Affiliate Marketing 15

Chapter 6: Balancing Your Promotions 17

Chapter 7: Avoiding Marketing Money Pits 20

Chapter 8: Business Marketing Strategy 22




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Introductory

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When you think about Online Marketing, what do you think of first?

Which aspects of Online Marketing are important, which are essential, and which ones can you take or leave? You be the judge.

1. Sell more back end products to your existing customer base. You already created rapport, trust and proved your credibility to them.

2. Make it a practice to up sell to new and existing customers. After they decide to buy one product, offer them another product.

3. Cross promote your products and services with other businesses that aren't competition. You will reach a wider audience at less cost.

4. Create joint venture deals with other businesses. You can expand your product line and target other profitable markets at a lower cost.

5. Start an affiliate program for your business. You will be able to spend less profits on risk advertising and spend more money on guaranteed sales. I trust that what you've read so far has been informative. The following section should go a long way toward clearing up any uncertainty that may remain.

6. Trade advertising with other businesses to save revenue. You could trade e-zine ads, banners ads, links, print ads, etc.

7. Outsource part of your workload. This can save on employee costs, equipment costs, taxation costs, expansion costs, etc.

8. Add low cost bonuses to your offer that have a high perceived value. It could be eBooks, members only sites, consulting, e-reports, etc.

9. Use viral marketing to promote your business on the internet. Give away free stuff with your ad copy include on it so others can give it away.

10. Follow up with all your prospects. You can use a free e-zine, a follow-up autoresponder, an update or reminder list, etc.

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Chapter 1: A Glance At Internet Marketing

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Internet Marketing is a concept of business marketing, both to customers and to other businesses, via the internet.

But, to explore and understand this black box is not simple. The main reason is that the internet is forever evolving and is subjected to waves of changes.

With new advances in internet technology, businesses are able to leverage on it and add to their marketing approach and content. Similarly, more people are logging onto the internet every day as the internet access are made more affordable and readily available.

The demographic is changing, and no longer is the wealthy individual the only target of internet marketing. Today, we should consider all income levels in our internet marketing approaches of business.

In the 1990s, internet marketing went berserk. It was a brand-new concept, and caution had been thrown to the wind in all the hype. Companies did not take into consideration that the same variables of marketing in other forms of media should logically be applied to internet marketing as well.

Their failure to study markets and create sound strategies led to the fall of many so-called dot-coms in the end of 2000. The survivors, and successors, began to look toward time-tested logic in marketing for direction, and the result was massive growth.

Through the now-careful approach of businesses and marketers alike, targeted advertising on the internet has brought forth great success. Virtually any market you may wish to break into can be tapped on the internet. Many marketing firms offer the solutions a business needs to get their products out to consumers, while a small firm may wish to handle their marketing on their own and can find lower-cost solutions for their goals as well.





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A major resource for internet marketing is the search engines. To get the spontaneous suggestions offered by television or radio, pop-up ads and ads placed directly on a web-site are used. Another excellent form of marketing is the email feature that is available on the internet. But bear in mind that the business will only achieve success when you have built a good relationship with the customer.

Many people are spending hours on the internet daily. This is because the internet offers convenience, and it is capable of helping you get your tasks completed, with handy and easy to use point and click features.

Many tasks no longer require a trip in the car to be completed. Thus, relationships are growing on the web, and as they do, the pace of internet commerce has rocketed into the trillions of dollars. Advances in technology, and increased traffic, are leading to a future for internet marketing that can only point skyward.





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Chapter 2: A Few Ideas On Internet Marketing

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Promoting your small business on the internet is crucial in today’s world. The entrepreneur who ignores this gold mine of potential opportunity does so at his or her own peril.

There is too much to be gained through marketing on the internet, and little to be lost. If you company is internet based to begin with, this is a no-brainer, of course.

But things are rapidly changing on the Web, and those marketing strategies that worked a few years ago may not work as well today. Here are a few things you can do to expose your business to potential new customers that work today, but may not in a few years.

SEO. Search engine optimization. For the internet entrepreneur who wants their website to be a success, this is the first step toward ensuring that success. Unless you have unlimited funds with which to advertise your product, this is a step you cannot afford to skip. Optimizing your website is the equivalent of building your brick-and-mortar store in a major shopping district as opposed to halfway down a dirt road with an old rusty sign pointing in the other direction.

Its importance cannot be overstated. There are many facets to SEO, and not enough room in this article to get into them. Fortunately, few topics have been as exhaustively written about. Do a Google search of your own, and you will find plenty to read.

Pay Per Click. This is another fine way to get your internet business off and running. This service is offered by Google, Yahoo!, and MSN, to name a few. With Google AdWords, you’re going to have the most potential traffic, but you may also have the most competition for the best keywords. What does this mean? Well, AdWords (and the others) work by letting you create an advertisement (usually a headline and a couple of sentences).

You then must choose the keywords that will activate your ad. Then you place a bid on how much you’re willing to pay per click of your ad,


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depending on each keyword. It all sounds a lot more confusing than it is. The benefit of this type of advertising (as opposed to, say, banner advertising), is you only pay when you have been ensured of a visitor. Of course, what you do with that visitor is up to you and your own marketing skills.

Articles and inbound links. Next to SEO, this is the most powerful section of strategy for the up and coming internet business owner. In order to move up in the search engine rankings, you must have incoming links (backlinks, as they’re called in the SEO world). When the search engines see a website with a lot of natural inbound links, they begin to see the website as an authority on whatever subject the site is about.

Thus, the site’s ranking begins to improve. There are many ways to go about getting backlinks, but one of the best ways is through writing articles. There are article “farms” on the internet, which host your articles for free and then sell them or give them away to other website owners, who are hungry for content. This benefits you because at the end of the article you will have included your name and a link to your website.

Every time someone grabs your article to put on their website, you get another important link.

There are a million successful strategies for marketing on the internet, but these are the three building blocks. Go and research them, and your business will be the better for it.




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Chapter 3: Viral Marketing Techniques

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With the onslaught of marketing campaigns geared towards Internet users, viral marketing has paved the way and has become one of the top methods used in advertising.

The principle behind the success of viral marketing is the number of users reached through the campaign. There are several viral marketing techniques that can be applied for an advertising campaign to succeed. Take a look at the following:

1. Creating viral marketing awards.

Creating viral marketing awards help both the companies and users by creating even more users. Awards in viral marketing help innovate the industry more and bring out more effective marketing techniques.

2. Distributing free software.

Anything useful and free gets an instant “fan base” on the Internet. Provide online users with any software that they need for free – even for a limited time – and they will surely grab it.

When using a free software, you can run the program to suit any application, check the flow of the program to learn how it works, make improvisations and have the right to distribute the software for free.

3. Providing free email account.

This is what Microsoft did to initially launch Hotmail. They put in a “teaser” at the end of the free e-mail messages that they send out providing a link for users to sign-up for a free and private e-mail account.

The word “free” has sparked the interest of online users, as well as the fact that this is something that online users really need. Soon, almost all Microsoft users signed up for a free Hotmail account. This started the viral marketing fever.




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4. Providing free web space.

Personal web logs have become all the buzz on the Internet.

There are companies now who are competing like crazy just to offer customers the lowest cost on directory listing and have the biggest space allotments.

This competition will benefit the users in such a way that they get their pick from a host of web space providers and have the greatest deal.

5. Creating top 100 site.

Online users often need a list of web sites relating to the topic that they need. Creating a top 100 list is one way to build your list and increase your customer base.

6. Offering free e-cards.

Egreetings.com is one company which provide teasers for online users to send electronic greetings cards. They are animated and personalized, so most users take advantage of the offer.

7. Offering free graphics, banners, templates.

Just like the marketing of regular consumer products, anything that is free and useful will catch the attention of a lot of people. Banners, graphics, templates and other items that online users can use is a welcome addition to their list of freebies and will infuse the viral marketing fever.

8. Offering free consultation.

Most online users do not know exactly where to go for consultations about web services or other services in various fields.

Free online consultation web sites require you to enter your name, e-mail address and other pertinent information and this would help add up to your subscribers and customer base.





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9. Offering specialized link directory.

Specialized links directory help build a more specific clientele, as the users who need this service can be classified. This technique yields more accurate results.

10. Free newsletter with bonuses.

An online shopping company might use this viral marketing technique. Offering catalogs with free online gift certificates will generate a huge customer base.

11. Free redirect service.

Redirect services gives out the new contact information of a web site that changed hosts or servers, as well as re-directing users to a new or personalized domain name. This is an alternative to the much longer and complicated URL's offered by most web hosts.

12. Free screensavers.

You cannot browse through the Internet and not find popup advertisements about free screensavers. This is one way of getting the user’s e-mail address for a company to start building a solid customer base.

Getting online users to take advantage of free screensavers, as well as emoticons or other downloadable that they can use on their computers is one of the most effective techniques used in viral marketing.

13. Free autoresponder service.

Autoresponder services add up to your company's sales by using follow-up e-mail messages in marketing.

14. Free email course.

You cannot believe the wealth of information that you can gain from free e-mail courses. Most publishers of free e-books want to share their knowledge to other online users and this is a good way to entice users to your web site.




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15. Writing articles and distributing them for reprint with resource box.

When writing articles for free download, make sure to have them reprinted with the resource box.

A resource box is a box on one side of the web page where you got the article, and it shows the complete contact information of the author of a particular article.

16. Using forums and discussion boards which uses signatures.

The users of discussion boards and forums have the same interests. By getting their signatures on message boards, you can have a very wide array of potential buyers from a specific target market.

17. Starting your own affiliate program.

This is one of the best methods to generate traffic and sales to your site. Here, a specialized link is provided for your affiliates so that users can be veered towards your web site.

18. Providing free guestbook.

A guestbook makes a list of all your online visitors. After a user visits your website, you would have their contact information for future marketing and mailing purposes.

19. Providing free forums.

Online forums have a lot of participants which can be a very useful viral marketing technique.

By applying these viral marketing techniques to promote your products and services, you will surely generate traffic to your web site, build a huge and solid customer base, add to your sales and contribute towards the success of your company.

Note: This article may be freely reproduced as long as the AUTHOR'S resource box at the bottom of this article is included and all links must be Active/Linkable with no syntax changes.

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Chapter 4: Setting Up your Affiliate Marketing System

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There is much speculation about how much money you can earn online without your own product.

Marketing your own digital product on the Internet can be very lucrative but there is no reason why you can’t profit a great deal by using creative methods that offer real value to Internet surfers and have your own product as well.

An affiliate program is really not as difficult to set up as you may think. Thanks to the high demand for affiliate systems recently, there are now lots of ways to set up your own program.

Here's what you need to set one up:

1. A web site with your own domain name.

2. At least one product or service that you own completely.

3. A system to handle commission tracking and payment.

That sounds pretty easy, doesn’t it? Well, actually it is! And it's getting easier all the time.

The first two items listed above are self-explanatory. Of course, you need your own website and your own product or service. You can't very well set up an associate program if you don't own the site or the product(s) you will be promoting.

If you have not taken these two steps, you'll need to do them first. Once you've managed to get by these two steps, you can move right to step three, setting up your program.

You will need to search the Internet for a system that will handle commission tracking and payment. You can try to do this yourself but you will most likely miss some and missed ones are missed income. There are free ones, as well as, paid ones.


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The positive aspects of an associate management system are many:

1. You can sign on associates more rapidly and grow a larger force of resellers.

2. You'll enjoy the automation and online management of affiliates.

3. These systems provide full sales statistics for both you and your associates


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Chapter 5: Affiliate Marketing

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Affiliate marketing can greatly increase sales figures with only a little increase in the quality and quantity of affiliate partnerships.

The advantage of using affiliates is that it increases the leverage in the marketplace.

Imagine getting people out there selling your product all day for free, and they don’t make a penny until they start selling stuff for you. It’s great writing checks because each dollar you write to an affiliate, you are getting two dollars back into your own pocket.

Someone once said in response to a question on increasing page ranks in search engine searches that eight simple words that has been incredibly important, ‘I rely on my own network of affiliates’.

Affiliate manager, Stu McLaren, said the advantage of increasing affiliate numbers was clear, but it was important to have active affiliates that continue to promote the product each month rather than in a one-off attempt. Understanding how affiliates increases sales can be easily seen in a formula.

Fig. 1

Total Sales = Product or service price * the number of active affiliates * number of monthly sales per affiliate.

Increasing any part of the above formula will increase sales; however, increasing the product’s price will have a decreasing effect on the other two variables in the formula.

Not all people that pay $30 for a product of service will be as willing to pay $40. However, increasing the number of affiliates, or sales they make will have an exponential increase on the bottom line.



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