Here is the idea
but let's get something straight right now: being cheaper than a competitor is not your only weapon. All too often, we see business owners at their absolute wits' end because a rival is undercutting them on price, and they can't keep up. Trying to compete on cost is a race to the bottom - you squeeze your margins so paper-thin you're left with nothing. If you can compete on price, brilliant. If you can't, get on top with any combination of these babies

good article to give you motivation.
example of new excellent growing company
http://nanowrapstretchfilm.blogspot.com/

cheers