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Industri otomotif dunia adalah salah satu sektor paling penting dunia dari segi pendapatan. Meski ada orang-orang yang berpikir mobil adalah moda transportasi penting, ada yang sangat hati-hati dalam memilih merek yang mereka kendarai. Industri ini termasuk desain, pengembangan, produksi, pemasaran, dan penjualan kendaraan bermotor, truk gandeng, motor, serta moped. Daftar ini disusun berdasarkan pemeringkatan dari Interbrand, agen konsultasi brand terbesar di dunia yang menyusun perusahaan sektor otomotif ini dari sisi nilai brand

ini Gan 13 Merk Otomotif Utama di dunia :

1. Toyota
Toyota has a brand value of $30,280 million. This Japanese based automaker is considered as one of the world’s largest company by revenue. As of July 2012 the company reported that it had manufactured its 200 millionth vehicle

2. Mercedes Benz
Mercedes Benz has a brand value of $30,097 million. This brand is usually associated with luxury automobiles, buses, trucks and coaches. Besides its native Germany, Mercedes-Benz vehicles are also manufactured or assembled in several other countries.

3. BMW
BMW has a brand value of $29,052 million. It is reported that about 56% of the company’s vehicles produced are powered by petrol engines and the remaining 44% are powered by diesel engines. In 2010, the BMW group produced 1,481,253 automobiles and 112,271 motorcycles across all its brands.


4. Honda
Honda has a brand value of $17,280 million. Primarily known for its automobile and motorcycle, the company has consistently proved itself to be one of the world’s remarkable brands. Honda was the first Japanese automobile manufacturer to release


5. Volkswagen
Volkswagen has a brand value of $9,252 million. The company is credited to be one of the most important brands in the world. The introductions of the New Beetle and the fifth-generation Passat were a major boost to the brand.

6. Ford
Ford has a brand value of $7,958 million. This American multinational automaker sells automobiles and commercial vehicles under the Ford brand. The company introduced methods for large-scale manufacturing of cars using elaborately engineered manufacturing sequences typified by moving assembly lines.

7. Hyundai
Hyundai has a brand value of $7,473 million. Hyundai branded vehicles are manufactured by Hyundai Motor Company which is headquartered in Seoul. The company operates as one of the world's largest integrated automobiles which are sold in 193 countries through some 6,000 dealerships

8. Audi
Audi has a brand value of $7,196 million. The company designs, engineers, manufactures and distribute automobiles and motorcycles under the Audi, Ducati and Lamborghini brands. The Audi emblem symbolises the amalgamation of Audi with DKW, Horch and Wanderer


9. Porsche
Porsche has a brand value of $5,149 million. The company is considered as one of the prestigious and successful brands in the world. Porsche is currently the world's largest race car manufacturer.

10. Nissan
Nissan has a brand value of $4,969 million. The Japanese multinational automaker has its own distinct corporate culture and brand identity. Along with its normal range of models, Nissan also produces a range of luxury models branded as Infiniti.

11. Kia
Kia has a brand value of $4,089 million. Headquartered in South Korea, Kia Motors is established as one of the popular brands in the automotive sector. Kia Motors Corporation's brand slogan is "The Power to Surprise".

12. Harley-Davidson
Harley-Davidson has a brand value of $3,857 million. The brand is known to have attracted loyal brand community. Harley-Davidson motorcycles have long been associated with the sub-cultures of the biker, motorcycle clubs, and outlaw motorcycle clubs.

13. Ferrari
Ferrari has a brand value of $3,770 million. The Italian sports car manufacturer is popular for its race cars. Ferrari road cars are generally seen as a symbol of luxury and wealth.

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