1. Do not Be an Island - If you are planning a social campaign is not connected to the rest of your communications, marketing and media plan, then rethink it. Traditional and digital media need to support a unified campaign has social media at its core.

2. It's Brave New World - Accept It - Do not try to get close, run or measure campaigns or traditional strategies such as planners. Further data is available than ever before. The opportunity now is to connect via two-way communication with customers across devices and media, and to time the appropriate message. Content You can, should and will your ad. Is strong enough to break through the clutter?

3. Listen Up - and Not Just in Final Campaign - Social Listening can and should have an impact on the planning, implementation, optimization and measurement results. Automated tools and reliance on technology alone is not enough. The true value of a data analyst you listen to comes from, so make sure they are involved and prioritize what you're listening to, how you will catch it and how you will share the results.

4. Connect the Point to Win - Content is king and the media is amplification. Make sure your team is connected and working together at the same time agreed upon goals.

5. The purpose Can Unite and Ignite Your Efforts - Agreed to destinations around the institute and confirm how you will measure them. Listen again to make sure they make sense. Volume is an important goal, but not the only one. Involvement as a goal is vague, thus identifying the social actions of the most desirable, and design flows and related metrics appropriate users.

6. Relentlessly benchmark - data available. Search and guarantee media team and the client work towards a realistic goal. The campaign of the past is the best way to define benchmarks. If this is your first campaign, look to publishing partners and how other campaigns have been run in the same or a comparable purpose.

7. Currency Long Term Value Is Paramount - Quick hits that well, but the experience means encouraging long-term relationships and build advocacy and love. It's okay for the campaign have different goals, but overall there should be guidelines that govern your business.

Terima Kasih. Semoga Bermanfaat.

SUMBER